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Executive Summary

Willingness to pay for disposal

Sixty-six percent of respondents declared they were willing to pay for the safe disposal of their televisions and computers. The strongest reasons for this declared willingness were environmental concerns, such as keeping New Zealand clean and green, and concerns about the impact of landfills on the environment.

Twenty-five percent of respondents declared they were not willing to pay for the recycling of their televisions and computers, while 9 percent of respondents were unsure. The strongest reason given for not being willing to pay for disposal of these items was the belief that it was not something they should pay for, and that the Government, councils or retailers should cover this cost.

Amount willing to pay for disposal

Respondents who were willing to pay for the safe disposal of their televisions or computers were asked whether they would be willing to pay at a number of different price points. Calculated across the total sample:

  • 1 percent indicated they would be willing to pay $50 or more (20 percent $50, 4 percent $60, 2 percent $70 and 5 percent more than $70)
  • 35 percent were willing to pay $40 or less (2 percent $40, 11 percent $30, 12 percent $20, 5 percent $10, 2 percent $5, and 3 percent less than $5)
  • 34 percent said they were not willing to pay anything, or were unsure.

Preferred timing of payment

All respondents were asked if they would prefer to pay for the recycling of their television or computer at purchase or disposal. Respondents were mixed on this issue, with 49 percent declaring they would prefer to pay the fee at purchase and 44 percent at disposal, while five percent were unsure.

Use of collection options

Seven different collection options for recycling televisions and computers were tested in the survey. Declared willingness to use particular collection options was highest for "take items to an e-waste collection point within your neighbourhood" at 85 percent. This option was followed closely by "having items collected from your home" at 82 percent.