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Reducing barriers to electric vehicle uptake: Behavioural insights analysis and review

Publication date:  October 2018
Publication reference number:  ME 1388

This report identifies barriers to the uptake of electric vehicles (EVs) in New Zealand, discusses the attitudes and behaviour behind them, and proposes ways to overcome them.

The findings highlight there are significant perceptual and behavioural barriers to increasing light EV uptake by prospective buyers – driving range, publicly available fast charging infrastructure and the upfront purchase price of new vehicles.