Spending on advertising by Ministry for the Environment

Reference Number

19-D-00122

Date published

Tuesday, April 9, 2019

Response Date

Friday, March 1, 2019

Departmental / Ministerial

Departmental

Topics

Other

Details of the Request

Please provide the total amount of spending on advertising in the past five financial years, by year, including financial year 2018/19 to date.

For each year, please break this down into how much of each annual spend was used in each of the following categories:

1. Facebook and Facebook-owned properties (Instagram, WhatsApp)

2. Social media influencers

3. Other social media (e.g. Snapchat)

4. Search engine marketing (broken down by which search engine was used e.g. Google, Bing, Yahoo! etc)

5. Other online advertising

6. Television

7. Radio, including podcasts

8. Outdoor (e.g. billboards, buses)