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On Tap?: Attitudes, behaviours, and perceptions of household water use – informing demand management

Cover On Tap?: Attitudes, behaviours, and perceptions of household water use – informing demand management

July 2009, ME 949

This report summarises research on household water use, to inform demand management strategies and enable successful communication with the public. 

It focuses on household water use from the householders’ perspective, presenting existing and new consumer research on attitudes to water, population segmentations, behaviours, and barriers and incentives to action.

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