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Appendix B: Questionnaire

Household Sustainability

Research New Zealand #3671

November 2007

Good morning/afternoon/evening, could I please talk to ^2?

Good morning/afternoon/evening, my name is ^I from Research New Zealand. We are conducting research for the Ministry for the Environment. You may recall receiving a letter about this recently.

This research takes about 15–20 minutes. When would suit, or is now a good time?

If person not available, ask:

When would be a good time for me to call back to speak to him/her?

Make appointment.

Reintroduce as necessary

Good morning/afternoon/evening, my name is ^I from Research New Zealand. We are conducting research on behalf of the Ministry for the Environment. This research takes about 15–20 minutes. When would suit, or is now a good time?

Background information only if needed:

  • This is genuine market research. I’m not selling anything.

  • The survey is about the types of things people are doing to care for the environment, how much they know about the topic, and whether or not they’re actually interested in it.

  • Information provided is confidential. We report summary results about groups; we do not identify which individuals have said what.

Read

As part of our quality improvement process, my supervisor may listen to this call.

GEN Code respondent’s sex – **Do not read as question**

1 Male

2 Female

Section 1: “Sustainability/the environment” in context

Q1 First of all, in your opinion, what would you say are some of the big issues or concerns for New Zealand at present? Do not read list, code many.

Q2 And what would you say are the issues or concerns you have at present? Do not read list code many.

Q3 (If “the environment” or “sustainability” not mentioned ask: If code 1 or 3 not already mentioned in ask) What about the environment? Is that something you are concerned about as well?

 

Q1
Big issues

Q2
Personal issues

Q3
Prompt environ

a The environment

1

1

1

b Climate change

2

2

///

c Sustainability

3

3

///

d Crime/violence

4

4

///

e The economy

5

5

///

f Education

6

6

///

g Family/relationship issues

7

7

///

h Health issues

8

8

///

i Money/financial issues

9

9

///

j Racial issues

10

10

///

k Sports

11

11

///

l Work/employment

12

12

///

cr Other specify

96

96

///

cs Nothing/nothing else

97 Q3

97;E

97;E

ct Don’t know

98 Q3

98;E

98;E

cu Refused

99 Q3

99;E

99;E

Section 2: Attitudes to caring for the environment

Q4 Now I would like to focus the rest of this interview on the environment. To begin with, can you tell me which of the following environmental problems you feel New Zealand should be doing something about now? READ.

1 Climate change in general

2 Air pollution

3 Pollution in rivers and the sea

4 Pollution that results from farming activity such as dairying

5 Over-fishing

97 None of these/not necessary that New Zealand do something about these now ***DO NOT READ*** Q7

98 Don’t know ***DO NOT READ***

Q5 And which one of these would you say is the most urgent? READ.

1 Climate change in general

2 Air pollution

3 Pollution in rivers and the sea

4 Pollution that results from farming activity such as dairying

5 Over-fishing

98 Don’t know ***DO NOT READ***

Q6 Who do you believe is most responsible for doing something about this? DO NOT READ.

1 The Government

2 Regional/local councils

3 Farmers

4 Fishing industry

5 All business AND industry in general

6 All New Zealanders/Everyone

96 Other Specify ***DO NOT READ***

98 Don’t know ***DO NOT READ***

Q7 Can you tell me which one of the following three statements best describes you? READ.

1 Looking after the environment is not a high priority for me

2 Every effort I make, makes me feel like I’m contributing to a better place

3 I am deeply concerned that we aren’t all doing enough to protect our environment for future generations

98 Don’t know ***DO NOT READ***

Q8 And which of these statements best describes you? READ.

1 I’m not really doing anything to protect the environment

2 I am doing some things to help look after the environment, and would like to do more

3 I plan and take into account the impact of the environment in most things that I do

98 Don’t know ***DO NOT READ***

Section 3: Environmentally-friendly actions/behaviour

Q9 Now I’d like you to think specifically about heating and the general use of energy in your home. Can you tell me which of the following things you do regularly, out of habit? READ. CODE MANY.

1 Turn the lights off in rooms that are not being used

2 Unplug appliances or switch them off at the wall when they’re not in use

3 Use eco light bulbs

4 Use energy efficient appliances or electrical equipment

5 Pull the curtains before dark to keep the heat in

6 Use blankets or warm clothes instead of turning the heating on

7 Air-dry clothes instead of putting them in a clothes drier

96 Other specify **DO NOT READ**

97 Don’t make a habit of doing any of these things **DO NOT READ** Q11

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q10 And for which of the following reasons do you do these things? Is it ... READ. CODE MANY.

1 To save money

2 Because it’s good for you and your family’s health and well-being

3 It’s what your friends are doing

4 It’s good for the environment

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

Q11 And for what reasons are you not doing these things/not doing more of these things? CODE MANY. DO NOT READ.

1 The money you save is insignificant

2 Takes too much time and is a hassle

3 Sometimes you just forget

4 Energy saving products are unattractive

5 You don’t own the house you live in

6 It would restrict your lifestyle

7 Don’t see why you should because hardly anyone else is doing it

8 Don’t know what else, or what more you can do

9 Whatever you do won’t make a difference

10 It’s mainly up to the Government and businesses

11 You’re not convinced there is a problem to be doing anything about

96 Other specify

98 Don’t know/no particular reason

99 Refused

Q12 Now thinking about how your household deals with rubbish and waste. Can you tell me which of the following things you do regularly, out of habit? READ. CODE MANY.

1 Recycle newspapers, magazines and cardboard

2 Recycle glass and plastic bottles

3 Recycle electrical products such as computers

4 Make your own compost

5 Separate green waste at the tip

6 Limit the use of council rubbish bags

7 Buy products made of recycled materials

8 Use clothing bins

9 Have a worm farm

96 Other specify **DO NOT READ**

97 None of these **DO NOT READ** Q14

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q13 And for which of the following reasons do you do these things? Is it ... READ. CODE MANY.

1 To save money

2 Because it’s good for you and your family’s health and wellbeing

3 It’s what your friends are doing

4 It’s good for the environment

5 To get good products

6 It’s good for the garden

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

Q14 And for what reasons are you not doing these things/not doing more of these things? CODE MANY. DO NOT READ.

1 It costs too much

2 Takes too much time and is a hassle

3 I simply forget

4 It’s messy

5 Recycling products and bins are unattractive

6 You do not own the house you live in

7 Restricts your lifestyle

8 Don’t see why you should because hardly anyone else is doing it

9 You don’t have a recycle bin

10 There’s no kerbside collection where you live

11 Don’t have a garden

12 It’s mainly up to the government and business

13 Don’t know what else, or what more you can do

96 Other specify

98 Don’t know/no particular reason

99 Refused

Q15 Now thinking about your household’s water use. Can you tell me which of the following things you do regularly, out of habit? READ. CODE MANY.

1 Have showers instead of baths

2 Reuse the water from your washing machine

3 Only turn the dishwasher on when you have a full load

4 Water the garden less frequently in summer

5 Make use of mulching materials in summer

96 Other specify **DO NOT READ**

97 None of these **DO NOT READ** Q17

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q16 And for which of the following reasons do you do these things? Is it ... READ. CODE MANY.

1 To save money

2 Because it’s what your friends are doing

3 It’s good for the environment

4 It’s good for the garden

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

Q17 And for what reasons are you not doing these things/not doing more of these things? CODE MANY. DO NOT READ.

1 Takes too much time and is a hassle

2 You simply forget

3 It’s unhealthy

4 Restricts your lifestyle

5 Don’t see why you should because hardly anyone else is doing it

6 Don’t have a garden

7 Don’t have a dishwasher

8 It’s mainly up to the government and business

9 Don’t know what else, or what more you can do

96 Other specify

98 Don’t know/no particular reason

99 Refused

Q18 Now thinking about when you buy groceries or other things. Can you tell me which of the following things you do regularly, out of habit? READ. CODE MANY.

1 Read food labels for healthy products

2 Buy organic products/food

3 Buy goods that are environmentally friendly

4 Buy goods with little packaging

5 Buy New Zealand made goods

6 Use green bags instead of supermarket bags

7 Buy food in bulk

8 Grow our own fruit and vegetables

9 Buy appliances and electrical products that are energy efficient

10 Buy products made out of recycled materials

96 Other specify **DO NOT READ**

97 None of these **DO NOT READ** Q20

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q19 And for which of the following reasons do you do these things? Is it ... READ. CODE MANY.

1 To save money

2 Because it’s good for you and your family’s health and wellbeing

3 It’s what your friends are doing

4 It’s good for the environment

5 The products are better/perform better

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

Q20 And for what reasons are you not doing these things/not doing more of these things? CODE MANY. DO NOT READ.

1 It costs too much

2 Takes too much time and is a hassle

3 You simply forget

4 Restricts your lifestyle

5 Don’t see why you should because hardly anyone else is doing it

6 The products don’t perform as well

7 It’s mainly up to the government and business

8 Don’t know what else, or what more you can do

96 Other specify

98 Don’t know/no particular reason

99 Refused

Q21 Now thinking about your transport and how you get around. Can you tell me which of the following things you do regularly, out of habit? READ. CODE MANY.

1 Walk or cycle instead of drive a private vehicle

2 Use public transport

3 Car pool

4 Have car-less days

5 Modify your driving style so you don’t use so much fuel

6 Maintain your motor vehicle so you don’t use as much fuel

96 Other specify **DO NOT READ**

97 None of these **DO NOT READ** Q23

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q22 And for which of the following reasons do you do these things? Is it ... READ. CODE MANY.

1 To save money

2 Because it’s good for you and your family’s health and well-being

3 It’s what your friends are doing

4 It’s good for the environment

5 It’s easier and more convenient

6 Don’t own or have access to a private vehicle

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

Q23 And for what reasons are you not doing these things/not doing more of these things? CODE MANY. DO NOT READ.

1 It costs too much

2 Takes too much time and is a hassle

3 I simply forget

4 Restricts your lifestyle

5 Don’t see why you should because hardly anyone else is doing it

6 It’s mainly up to the government and business

7 Don’t know what else, or what more you can do

96 Other specify

98 Don’t know/no particular reason

99 Refused

Q24 In the last two years, have you ...? READ. CODE MANY.

1 Built or purchased a home

2 Renovated a home

3 Purchased a refrigerator, or a cooking, washing or drying appliance

4 Purchased a new or used motor vehicle

97 None of these **DO NOT READ** Q32

98 Don’t know **DO NOT READ** Q32

99 Refused **DO NOT READ** Q32

Q25 If built , purchased or renovated a home ask (If =1 or =2 Ask): When you built, purchased or renovated your home, which of the following things did you do? Did you ...? READ. RD CODE MANY.

1 Design it to take maximum advantage of natural light and the sun

2 Install insulation in the walls and/or ceiling, beyond what’s legally required by the Building Code

3 Install insulation under the floor

4 Double glaze your windows

5 Insulate your hot water cylinder or pipes

6 Install thermal curtains and drapes

7 Install energy efficient heating systems, such as heat pumps, solar heating or pellet burners

8 Install any water-saving devices, like dual-flushing toilets and special shower heads

96 Other specify **DO NOT READ**

97 None of these **DO NOT READ** Q27

98 Don’t know **DO NOT READ**

Q26 And for which of the following reasons did you do these things? Was it to ... READ. CODE MANY.

1 Save money on energy bills

2 For you or your family’s health and wellbeing

3 It’s what your friends are doing

4 It’s good for the environment

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

Q27 And for which of the following reasons did you not do these things/do more of these things? Was it because ...? READ. CODE MANY.

1 It costs too much to install these products

2 The payback is not immediate

3 Takes too much time and is a hassle

4 Restricts your lifestyle

5 Don’t see why you should because hardly anyone else is doing it

6 Don’t know what else, or what more you can do

7 Didn’t know enough about it

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

99 Refused

Q28 If purchased new cooking/heating appliance ask (if =3 ask): When you purchased your new fridge, cooking, washing or drying appliance, did you specifically look for one that was energy efficient?

1 Yes

2 No

98 Don’t know

Q29 If ‘no’ at ask: And for which of the following reasons did you not do this? Was it because ...? READ. CODE MANY.

1 You were more interested in the design and look of the appliance

2 You were more interested in the features

3 You were more interested in the cost

4 Or because you didn’t know enough about energy efficient appliances

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

99 Refused

Q30 If bought a new car ask (if =4 ask): When you purchased your new or used car, did you choose a vehicle with high fuel economy?

1 Yes

2 No

98 Don’t know

Q31 If ‘no’ at ask: And for which of the following reasons did you not do this? Was it because ...? READ. CODE MANY.

1 You were more interested in the design and look of the vehicle

2 You were more interested in the brand

3 You were more interested in its features

4 You were more interested in its performance

5 You were more interested in its cost

6 You didn’t know enough about energy efficient vehicles

7 Or fuel economy is not important because you don’t drive much

96 Other specify **DO NOT READ**

98 Don’t know/no particular reason **DO NOT READ**

99 Refused

Section 4: Degree of informedness/interest in becoming sustainable

Q32 As you have probably gathered by now, this interview is about the things New Zealanders can and are doing to care for the environment. You have mentioned some things that you are personally doing. Overall, would you say you are ... READ.

1 Doing a lot to help with the environment

2 Doing a reasonable amount

3 Doing a little

4 Not doing anything at all

98 Don’t know **DO NOT READ**

99 Refused

Q33 And in comparison, would you say most New Zealanders in general are ...? READ.

1 Doing a lot to help with the environment

2 Doing a reasonable amount

3 Doing a little

4 Not really doing much at all

98 Don’t know **Do not read**

Q34 If 1–3 coded at ask, else go to . There are many reasons why people do the types of things we’ve been talking about. To what extent do you personally do these things because it is good for the environment? That is, would you say that for you ... READ.

1 It’s the most important reason

2 It’s one of a number of reasons

3 Or does it not really come into it at all

98 Don’t know **DO NOT READ**

99 Refused

Q35 How have you mainly found out about the things that you have done to help the environment? Did you get your information from ...? READ. CODE MANY.

1 Articles and stories on television, in the newspaper or magazines

2 Product advertising

3 Retailers

4 City or local councils

5 Government departments and agencies

6 Scientific research organisations

7 Consumer organisations

8 Environmental groups

9 Community groups

10 Home and garden shows

96 Other specify

98 Don’t know/can’t remember **DO NOT READ**

Q36 And how informed would you say you currently are about the things you can do to help care for the environment? Would you say you are ...? READ.

1 Very informed

2 Somewhat informed

3 Not at all informed

98 Don’t know **DO NOT READ**

99 Refused

Q37 Which of the following best describes your interest in learning more about what you could do to care for the environment? READ.

1 I’m not particularly interested in the topic

2 I’d like to learn more about what I could do

3 I actively look for information on what I could do to care for the environment and to share it with others

98 Don’t know **DO NOT READ**

Q38 Are there any particular television programmes, newspapers, magazines, or websites that you would expect to find useful information on this topic? CODE MANY.

1 NZ Home & Garden

2 NZ Gardener

3 Consumer magazine

4 North & South

5 NZ Listener

6 20/20 current affairs television show

7 Wa$ted TV show

8 Local, community newspapers

9 Main, daily newspapers

10 Sunday Star Times

11 TV news in general

12 www.sustainability.govt.nz

96 Other specify

98 Don’t know/can’t remember **DO NOT READ**

Q38a Have you every visited a website called, www.sustainability.govt.nz? CODE MANY. PROBE FOR CLARIFICATION IF “NO”.

1 Yes

2 No

3 No, not aware it exists

98 Don’t know

Section 5: Demographic information

Q39 Finally, I’d like to ask some questions about you. First of all, what hobbies or interests do you have? CODE MANY. DO NOT READ.

1 Gardening

2 DIY

3 Tramping/hiking

4 Cycling or mountain biking

5 Walking, jogging or running

6 Play team sports

7 Going to the movies

8 Reading

96 Other specify

97 None/nothing

99 Refused

Q40 Which if any of the following types of organisations or groups do you belong to? READ. CODE MANY.

1 A gardening club

2 Neighbourhood Watch

3 School committee/BOT

4 Rotary or other community group

5 Environmental group, such as WWF, Greenpeace or a local environmental group

96 Other specify **DO NOT READ**

97 None **DO NOT READ**

99 Refused

Q41 And which of the following age groups you come into? READ.

1. 15–19

2. 20–29

3. 30–39

4. 40–49

5. 50–59

6. 60+

99 Refused **DO NOT READ**

Q42 And which of these best describes your highest educational qualification? READ.

1 NCEA, School Certificate, or other secondary school qualification

2 Polytechnic qualification or Trade Certificate, or

3 Bachelors degree or higher

96 Other specify **DO NOT READ**

97 None/no qualifications **DO NOT READ**

98 Don’t know **DO NOT READ**

99 Refused

Q43 Are you ...? READ. CODE MANY.

1 Self employed

2 A salary or wage earner

3 Retired

4 A full time home-maker

5 A student

6 Unemployed

96 Other beneficiary

99 Refused **DO NOT READ**

Q44 Which of these best describes your personal income from all sources, before tax for the last year? READ.

1 Under $10,000

2 $10,000 but less than $20,000

3 $20,000 but less than $30,000

4 $30,000 but less than $40,000

5 $40,000 but less than $50,000

6 $50,000 but less than $60,000

7 $60,000 but less than $70,000

8 $70,000 but less than $80,000

9 $80,000 but less than $90,000

10 $90,000 but less than $100,000

11 $100,000 or more

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q45 Which of these categories best describes you? READ.

1 Married/living with partner (note to interviewer: this includes civil unions)

2 Separated, divorced, widowed or

3 Never married

99 Refused **DO NOT READ**

If =1 ask, else go to .

Q46 Which of these best describes the joint income of you and your partner before tax, for the last year? Please include any child support, benefits or other income support you or your partner may receive. READ.

1 Under $10,000

2 $10,000 but less than $20,000

3 $20,000 but less than $30,000

4 $30,000 but less than $40,000

5 $40,000 but less than $50,000

6 $50,000 but less than $60,000

7 $60,000 but less than $70,000

8 $70,000 but less than $80,000

9 $80,000 but less than $90,000

10 $90,000 but less than $100,000

11 $100,000 or more

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q47 And which of the following best describes your household? READ.

1 Young couple without children

2 Family household with youngest child under 5

3 Family household with youngest child 5 to 15

4 Family household with youngest child over 15

5 Older couple – no children or none living at home

6 Single/one person household

7 Flat/shared household – not a family household

96 Other **DO NOT READ**

98 Don’t know **DO NOT READ**

99 Refused **DO NOT READ**

Q48 Do you or your family own the home you live in, or are you renting?

1 Home owner

2 Family (parents) own home

3 Renting/flatting

99 Refused **DO NOT READ**

Q49 In which of the following areas do you live? READ.

1 Northland

2 Auckland

3 Waikato

4 Bay of Plenty

5 Gisborne

6 Hawke’s Bay

7 Taranaki

8 Manawatu–Wanganui

9 Wellington–Wairarapa

10 Tasman

11 Nelson

12 Marlborough

13 West Coast

14 Canterbury

15 Otago

16 Southland

98 Don’t know **DO NOT READ**

Q50 Which of these best describes where you live? Do you live in a ...? READ WORDS AND NUMBERS.

1 Rural area (under 1,000 population)

2 A small town (1,000–9,999 population)

3 A medium-sized town (10,000–29,999 population)

4 A large town or city (30,000 or more population)

98 Don’t know **DO NOT READ**

Q51 And is the water metered or restricted in your area?

1 Yes

2 No

98 Don’t know

Closing questions

Q52 Do you have any other comments you’d like to make about the subject of this interview?

1 Comments specify

2 No

Q53 May I please confirm your name in case my supervisor needs to check on the quality of this interview? RECORD FIRST AND LAST NAME.

Q54 And can I just confirm that you are the male/female in the household who is 15 years or over, and has the next birthday? Code “Yes” if all three elements are confirmed. If answer to any element is “No”, code No.

1. Yes

2. No

98. Don’t know

99. Refused

Those are all the questions I have. Thank you very much for your help. My name is [Q0IV] from Research New Zealand. If you have enquiries about this survey, please ring the Project Manager, Megan Lee on our toll-free number: 0800 500 168. (Wellington respondents 499-3088).

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