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Figure 5: The relationship between age and the willingness to pay for a mortality risk reduction
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Source: Based on work by Michael Jones-Lee, as reported in Sommer, 1999.
Text description of figure
The figure charts the relationship between people's willingness to pay for the reduction in mortality risk as compared to their age. The trend shows that as people get older, they are willing to pay less to reduce the risk of premature mortality.
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