Social
Every business affects people. Thinking about the social impact of your business will enhance your reputation and positively affect society. Explore the links below for ideas.
Related subjects
Cause Related Marketing
Businesses can develop strong links to social issues or a worthy cause by partnering with a not-for-profit or charity organisation. This provides the business with many opportunities to promote themselves and their activities, clearly showing customers their values and beliefs.
Corporate social responsibility
If your business activities are conducted in an ethically and socially responsible way, you may gain a higher profile and increased employee loyalty.
Ethics
Good ethics make sound business sense. Building a business on a solid ethical foundation will really help project a positive image to potential and existing customers, staff and shareholders.
Good employment practices
Your staff are a vital business resource, so it makes sound business sense to develop and protect this resource.
Socially-responsible investment
Today many investors are looking beyond the balance sheet before deciding where to invest. A company with good ethical, environmental and social practices can be a more attractive investment to both financial institutions and shareholders.
Sponsorship
Businesses can develop strong links with a not-for-profit or charity organisation, undertaking sponsorship initiatives such as providing finance, human resources or other assistance. In return the business receives many opportunities to promote themselves and their activities, clearly showing customers their values and beliefs.
Stakeholder dialogue
Stakeholder is an umbrella term used to describe any individual or group affected by your business. There are a host of business benefits associated with developing stronger relationships with your stakeholders.
