Goods and services
Your success depends on how you design and market your good or service and
also how efficiently and effectively you deliver your them to the consumer.
There are several clear business benefits from the developing a more sustainable business offering:
- You’ll become a more professional and efficient business that makes better use of resources
- Labelling and distinguishing your improved product as cleaner and more sustainable can increase your product's appeal to customers and your business' appeal to investors
- Designing your product to be recyclable and using recycled content can appeal to the new emerging market.
Take a look at the in-depth information below on some key areas you can examine and change.
Access more information:
Branding and labelling
If you have good environmentally preferable practices or offer a sustainable product or service, why not tell your customers about it?
Emerging market
A new consumer group is currently emerging in the global market place. They have a strong interest in products and services produced sustainably. Tapping into this emerging market offers a new incentive to become sustainable.
Environmental awards
Winning any award is great publicity, but winning a sustainability award is really big news.
Logistics
Sustainable logistics means transporting your goods and services as efficiently as possible, with the lowest impact on the environment. It also includes how supplies are transported to your business.
Packaging
Packaging of goods contributes hugely to New Zealand's economy. It can enhance the quality, longevity, and safety of goods and also plays an important role in marketing and brand development.
Product life-cycle
Every product has an impact on the environment. This impact occurs not just while the product is owned and used, but also before and after its useful life. By examining the life-cycle of your products, you'll develop a more environmentally friendly, and probably more marketable, product.
Recycling
Reusing materials that would otherwise be considered waste is a potential cost-saver for your business. Many types of materials from production or administration areas can be recycled.
Sponsorship
Businesses can develop strong links with a not-for-profit or charity organisation, undertaking sponsorship initiatives such as providing finance, human resources or other assistance. In return the business receives many opportunities to promote themselves and their activities, clearly showing customers their values and beliefs.
